When people think about women’s health, reproductive care often comes first | Umid Ali | Aza Ali | Ahmad
Trade spend is one of the largest investments many companies make—often accounting for 8–11% of revenue | Umid Ali | Aza Ali | Ahmad
Emotional connection is now the number one driver of luxury desirability, surpassing traditional markers such as craftsmanship, … | Umid Ali | Aza Ali | Ahmad
Like many nonprofits, the Ali Forney Center (AFC) faced growing demand for its services while balancing limited resources, makin… | Umid Ali | Aza Ali | Ahmad
When every grocer has access to the same playbook, what creates lasting advantage? | Umid Ali | Aza Ali | Ahmad
European consumers remain cautious, with many continuing to trade down in response to inflation | Umid Ali | Aza Ali | Ahmad
Trade incentives may not get as much attention as pricing or advertising, but they can account for a significant share of revenu… | Umid Ali | Aza Ali | Ahmad
More than half of media spend already flows through direct buying channels | Umid Ali | Aza Ali | Ahmad
Strategic foresight isn’t about predicting the future, it’s about building the strategy and capabilities to navigate multiple po… | Umid Ali | Aza Ali | Ahmad
As AI plays a growing role in discovery and decision-making, marketers face a new challenge: not just winning attention, but ear… | Umid Ali | Aza Ali | Ahmad
As leaders become more senior, the easier it is to assume they have all the answers | Umid Ali | Aza Ali | Ahmad
AI is changing customer behavior so fundamentally that the campaign-era marketing model no longer works | Umid Ali | Aza Ali | Ahmad
AI is evolving from a tool that supports work to systems that can increasingly execute it | Umid Ali | Aza Ali | Ahmad
From Around the Corner and Around the Globe | Business | Economist | Aza Ali | Umid Ali | Ahmad